HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Avon expanding customer base through Reader's Digest marketing alliance.

This article was originally published in The Rose Sheet

Executive Summary

AVON SEEKING EXPANDED CUSTOMER BASE THROUGH READER'S DIGEST ALLIANCE, the direct-sales cosmetic company said. In a Sept. 28 joint announcement of the agreement, Avon and The Reader's Digest Association said it will begin testing a marketing strategy in Australia, New Zealand, Brazil, Canada and France, whereby each firm will market the other's products with its own. In explaining the alliance, Avon Chairman and CEO James Preston said that "The Reader's Digest Association's customer database represents a very attractive group of potential customers for Avon." The alliance also will provide a new avenue through which Avon can recruit representatives, Preston added.
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS002060

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel