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Beiersdorf puckers up to lip moisturizers with Nivea Lip Care launch.

This article was originally published in The Rose Sheet

Executive Summary

NIVEA ENTERING LIP BALM MARKET WITH NIVEA LIP CARE this spring, the Beiersdorf division announced. The two-product line is shipping to drug, grocery and mass market retailers in April. Nivea said it is differentiating Lip Care from other lip balms on the market by emphasizing the products' "non-waxy...non-greasy" formulation with "fast-absorbing moisturizers [that] go on easily."
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