Revlon Lasting, Charlie White boost third quarter U.S. consumer sales 13.1% to $266.3 mil..
This article was originally published in The Rose Sheet
Executive Summary
REVLON LASTING, CHARLIE WHITE DRIVE U.S. CONSUMER SALES UP 13.1% TO $266.3 MIL. in the third quarter, Revlon Consumer Products reported in a 10-Q quarterly financial statement filed with the Securities and Exchange Commission Oct. 27. Positioned as a long-lasting fragrance with up to 10 hours of "staying power," Lasting launched in mass market doors in September. Charlie White, Revlon's third Charlie fragrance, debuted in July ("The Rose Sheet" June 26, p. 5). The firm also attributed the sales growth to the new ColorStay products, which debuted in September, as well as the introduction of Almay Clear Complexion. U.S. consumer sales for the first nine months of the year were up 12.5% to $660.5 mil.