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In Brief: Revlon Holdings

This article was originally published in The Rose Sheet

Executive Summary

Revlon Holdings: Sells 27 year-old Norell fragrance to newly created Norell Fragrance Group. Dennis Schnur, president of Norell Fragrance Group, said he anticipates expanding the fragrance into international markets and into higher-end department stores in the U.S. The firm will support the "classic American fragrance" with a print ad campaign debuting in February magazines. The five-SKU line is currently available in 750-1,000 J.C. Penney's and drug stores doors nationwide. Suggested retail prices range from $18 for .5 oz. cologne natural spray to $70 for a .25 oz. perfume. Norell Fragrance Group was formed by a group of investors including Schnur, who is also president of the Opportunity Group, a nine-year old company that distributes fragrances to alternative markets including duty-free shops and women's specialty clothing stores...
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