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In Brief: Fragrance Foundation

This article was originally published in The Rose Sheet

Executive Summary

Fragrance Foundation: Adds six new categories to the annual "FiFi" awards, which will expand eligibility criteria for participation in the June 1996 ceremony, the foundation says. The award for innovative technology will range from fragrance sampling to delivery systems, while the prize for product innovation will include home fragrances, bath lines and seasonal introductions. The foundation is adding a new distribution category -- alternate or direct-marketing -- for its Introduction of the Year award. Also, FiFis will be presented to "stars of the year" for men's and women's fragrances regardless of distribution category. An additional award will include established fragrances with the best TV and print ad campaign, a category that was previously limited to new fragrances...
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