Braun Silk-epil "hair free" comparative ad claims substantiated -- NAD report.
This article was originally published in The Rose Sheet
Executive Summary
BRAUN SILK-EPIL COMPARATIVE HAIR REMOVAL CLAIMS SUBSTANTIATED, the National Advertising Division of the Council of Better Business Bureaus concluded in a Dec. 12 case report. The watchdog group stated that superiority claims in print ads for Braun's Silk-epil Select and Silk-epil Cosmetic hair removal systems referring to the longer-lasting effects of the systems "adequately reflect...the information upon which the advertiser relied to form the reasonable basis for its claims." Midlothian, VA-based Comtrad Industries developed the ads.