Combe modifying Odor Eaters television ads following NAD inquiry.
This article was originally published in The Rose Sheet
Executive Summary
COMBE MODIFYING ODOR EATERS TELEVISION ADS in response to a recommendation by the National Advertising Division of the Council of Better Business Bureaus published Dec. 14. Combe will modify the two claims: "Dr. Scholl's best can't [neutralize acid]" and "Only new Odor Eaters insoles stop foot odor [pause] with Arm & Hammer baking soda." A third claim questioned by NAD was substantiated by the firm. Advertising for Odor Eaters Odor Destroying Insoles was reviewed by the watchdog group as part of its standard monitoring program.