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Marketing in Brief: Gianni Versace Blonde

This article was originally published in The Rose Sheet

Executive Summary

Gianni Versace Blonde: Reformulated version of the fragrance bowing in April at Saks Fifth Avenue, Versace Profumi USA said. Blonde now includes top notes of light green violet and neroli, but still contains a "high concentration" of tuberose, the company stated. The middle of the scent is "enveloped by jasmine" and the "freshness" of daffodil, orange flower and broom, drying down to "warm accents," Versace Profumi said. Distribution for Blonde is being shared between Europarfums and the Prestige Marketing Group division of Fragrance Marketing Group. The scent originally was slated to debut in September ("The Rose Sheet" July 17, p. 5)...
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