Marketing in Brief: Khepra Beauty Group
This article was originally published in The Rose Sheet
Executive Summary
Khepra Beauty Group: Rolling out Moschino Cheap & Chic fragrance to Nordstrom in March and Saks Fifth Avenue shortly thereafter, the company said. Top notes of bergamot, petitgrain and rosewood lead to a heart of jasmin, violet, wild rose and peony. The dry down consists of white orchid, vanilla, musk and sandalwood. The scent was supplied by IFF, Italy. Cheap & Chic is housed in a black bottle modeled after cartoon character Olive Oil with white graphics. Pricing for the scent ranges from $36 for a 1.7 oz. edt pour to $120 for a .5 oz. parfum spray. The "unique and whimsical" fragrance currently is available at Neiman Marcus, Khepra noted...