Marketing in Brief: Khepra Beauty Group
This article was originally published in The Rose Sheet
Khepra Beauty Group: Rolling out Moschino Cheap & Chic fragrance to Nordstrom in March and Saks Fifth Avenue shortly thereafter, the company said. Top notes of bergamot, petitgrain and rosewood lead to a heart of jasmin, violet, wild rose and peony. The dry down consists of white orchid, vanilla, musk and sandalwood. The scent was supplied by IFF, Italy. Cheap & Chic is housed in a black bottle modeled after cartoon character Olive Oil with white graphics. Pricing for the scent ranges from $36 for a 1.7 oz. edt pour to $120 for a .5 oz. parfum spray. The "unique and whimsical" fragrance currently is available at Neiman Marcus, Khepra noted...
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Weekly Trademark Review