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Marketing in Brief: AdiPar

This article was originally published in The Rose Sheet

Executive Summary

AdiPar: Escada Beaute launching its fourth limited edition seasonal fragrance, Jardin de Soleil, in all Saks, Neiman Marcus and Nordstrom doors, select Macy's, Dillard's and May doors and all 12 Escada boutiques in April, U.S. distributor AdiPar said. The "floral, leafy and sunny" scent opens with wild rose leaves, crocus and hyacinth, leading to a heart of lily of the valley, narcissus and amaryllis. The drydown consists of peach, apricot, wild raspberry and sandalwood. Jardin de Soleil will be available in three eau de toilette sprays -- 1 oz., 1.7 oz. and 3.4 oz. for $35, $45 and $65, respectively. A 5 oz. bath and shower gel and 5 oz. moisturizing body lotion will cost $25 and $30, respectively. The fragrance will be on counter through September...
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