HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Ultima II

This article was originally published in The Rose Sheet

Executive Summary

Ultima II: Madly "floriental" fragrance is "different on each women who wears it," Revlon says. The "warm" and "sensual" scent opens with top notes of freesia, mandarin and blueberry, leading to a heart of mimosa, wisteria, orangeflower and spring violet accords. The drydown consists of plum, amber, musk and raspberry sandalwood. Madly is housed in a square glass bottle, topped with a glossy black square cap with frosted graphics. The outer carton is textured ivory with black graphics. The scent is available now in 1.7 oz. and 3.4 oz. eau de toilette sprays priced at $32.50 and $42.50, respectively...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS002354

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel