Marketing in Brief: Ultima II
This article was originally published in The Rose Sheet
Executive Summary
Ultima II: Madly "floriental" fragrance is "different on each women who wears it," Revlon says. The "warm" and "sensual" scent opens with top notes of freesia, mandarin and blueberry, leading to a heart of mimosa, wisteria, orangeflower and spring violet accords. The drydown consists of plum, amber, musk and raspberry sandalwood. Madly is housed in a square glass bottle, topped with a glossy black square cap with frosted graphics. The outer carton is textured ivory with black graphics. The scent is available now in 1.7 oz. and 3.4 oz. eau de toilette sprays priced at $32.50 and $42.50, respectively...