Alberto introducing TCB Naturals African-American hair care line.
This article was originally published in The Rose Sheet
ALBERTO-CULVER REVAMPING TCB AFRICAN-AMERICAN HAIR CARE LINE to capitalize on the growing trend of including all-natural ingredients in hair care products, the Melrose, IL-based company said. According to market research conducted by Alberto, "customers are extremely interested in using personal care products containing natural ingredients." As a result, the line has been reformulated to include "100% natural ingredients," the firm said. Between five to 10 natural extracts have been added to every product, including chamomile, jojoba, sweet almond oil and aloe. The line, which also has been repackaged to reflect a "natural feel," has been renamed TCB Naturals.
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