Marketing in Brief: Del Labs
This article was originally published in The Rose Sheet
Executive Summary
Del Labs: Sally Hansen Hard As Nails spring nail color collection -- "Sherbert De-Lites" -- comprises 13 "fashion forward" pastels including Raspberry, Soft Marshmallow, Blueberry and Lemon that are "surprisingly wearable," the company said. Priced at less than $1 apiece, the polishes will be in store March 30. Available now from the firm are Sally Hansen Hard As Nails with Nylon. Featured in eight colors including Stormy Lilac Creme, Natural Whisper Creme and Golden Ginger Frost, the nylon-fortified polishes retail for $2.40 each. Also available from Del Labs is Sally Hansen French Finish top coat, which "helps provide protection against nail color yellowing," according to the firm. The top coat costs $3.95...