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Marketing in Brief: Tsumura International

This article was originally published in The Rose Sheet

Executive Summary

Tsumura International: Mother's Day offerings include Vitabath Bath Treasures combining a 10 oz. gelee, 10 oz. body lotion and three shell-shaped soaps in a white wooden box for $25. The set is available in Original Spring Green, Fresh Floral Gardens and Plus for Dry Skin formulas. The VitaSpa gift set comprises a zippered straw bag and 5.2 oz. bottles of Ultimate Bath & Shower Gel, Pampering Bath & Body Oil and Hydrating Body Lotion for a suggested $30. The Spring Showers Vitabath Naturals collection, in Nectars, Florals and Herbals formulas, combines a 4 oz. bath & shower gel, a 4 oz. body lotion and a 4.2 oz. glycerin soap in a terra-cotta watering can for $15. All gift sets will be available in April...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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