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Ortho Renova tie-in with cosmetic line planned in 1990; Neutrogena provides inside partner.

This article was originally published in The Rose Sheet

Executive Summary

ORTHO RENOVA TIE-IN WITH COSMETIC LINE was planned in 1990 as a means to market its photoaging product, according to the recent testimony of former Ortho Dermatologics Division President Lester Riley. At that time, the Johnson & Johnson division planned to couple Renova (tretinoin emollient cream .05%) with a line of cosmetic products supplied by an outside company.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

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