HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Eternal Love Parfums

This article was originally published in The Rose Sheet

Executive Summary

Eternal Love Parfums: Print ads for the Attitude for Men and Attitude for Women scents will break in March and April editions of major beauty and fashion books. The fragrances will be supported by an ad/promo budget of $200,000 in 1996, which includes sampling of 100,000 miniatures of both scents in early March, according to Eternal Love. Both fragrances are available now at Cosmetic Plus doors and mass market outlets. The women's scent includes top notes of green hyacinth and fruit accords, while the male counterpart combines cassis and Italian bergamont. Each fragrance is available in two sizes, a 50 ml eau de parfum spray that costs $30 and a 100 ml edp spray that sells for $42. Line extensions planned for March include an Attitude for Women scented 200 g body creme, priced at around $45, and a 200 g scented dusting powder for $35. Also available in March is an Attitude for Men 5 oz. deodorant priced in the $12-$15 range...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS002411

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel