Revlon adding to ColorStay franchise with Lashcolor mascara in March.
This article was originally published in The Rose Sheet
Executive Summary
REVLON COLORSTAY LASHCOLOR MASCARA "CREATES A JUST-APPLIED LOOK" that "lasts all day into night with no smudging, smearing, flaking or fading," Revlon said. The patented ColorStay formula, which sets in 90 seconds and applies "smoothly, evenly and with no clumping," employs a silicone/polymer technology to provide its long-lasting benefits, Revlon explained.