Marketing in Brief: Christian Dior
This article was originally published in The Rose Sheet
Executive Summary
Christian Dior: Capture Rides Multi-Action Wrinkle Creme SPF 8 is formulated with a cyclic alpha hydroxy acid -- derived from vitamin C -- for "reduced appearance of wrinkles, smoothed skin" and UV sun protection, the company said. Targeted at women over 30, Capture Rides utilizes a plant complex, galactoseride, to enhance the action of AHAs; its patent-pending Reductine technology for a "slight tightening effect"; and a patented grape seed extract as an natural antioxidant, the company said. Available in March, the 1 oz. and 1.7 oz. creme are priced at $45 and $65, respectively...