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Marketing in Brief: Cover Girl Perfect Point Plus eye pencil

This article was originally published in The Rose Sheet

Executive Summary

Cover Girl Perfect Point Plus eye pencil: "Self-sharpening" eyepencil "makes it easy to create a defined, dramatic look with the perfectly precise point," P&G said. Shipping this month in 20 shades including Black Onyx, Grey Khaki and Plum Velvet, Perfect Point will retail for $4. Cover Girl also is adding a "straight-brush" version to its Marathon Waterproof mascara line-up. Available in three shades -- Black, Brown and So Black -- the new Marathon mascara version is shipping this month and will carry a suggested retail price of $4.50...
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