Marketing in Brief: Yardley
This article was originally published in The Rose Sheet
Executive Summary
Yardley: Moisturizing Body Wash in Oatmeal and Almond, Aloe Vera and English Lavender "cleanses and moisturizes in one, easy step," Yardley of London said. English Lavender has a "spicy fresh" scent; Oatmeal and Almond "soothes dry, itchy skin"; and Aloe Vera has a "light, refreshing" scent "for a soothing, cooling shower," according to Yardley. Available now in mass market doors, each 10 oz. wash is priced at $2.99. Yardley is distributed in the U.S. by Maybelline's Yardley International division...