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In Brief: Grey Advertising

This article was originally published in The Rose Sheet

Executive Summary

Grey Advertising: Former Warner Wellcome Consumer Healthcare President George Fotiades joins the New York City-based advertising firm as exec VP. He will handle advertising for Pharmacia & Upjohn's OTC Rogaine. TV ads for the recently approved Rx-to-OTC switch hair regrowth treatment are slated to begin in early May ("The Rose Sheet" Feb. 19, p. 13). Fotiades, who left Warner-Lambert in January, replaces Herb Lieberman at Grey, who is retiring after 41 years with the agency...
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