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Christian Dior launching Dolce Vita women's scent in June in five Bloomingdale's doors.

This article was originally published in The Rose Sheet

Executive Summary

CHRISTIAN DIOR LAUNCHING DOLCE VITA IN U.S. IN JUNE in five Bloomingdale's stores in the New York area and Christian Dior boutiques in New York, Beverly Hills and Honolulu, the Paris-based company said. The launch will be followed by a national roll-out in September to prestige department stores, including Dayton-Hudson's, Robinson's-May and Macy's, according to industry sources. Dolce Vita was launched in Europe in September.
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