Professional Makeup Company introducing M makeup line in Walgreens in May.
This article was originally published in The Rose Sheet
Executive Summary
PROFESSIONAL MAKEUP COMPANY'S M COLOR COSMETICS LAUNCH INTO WALGREENS will more than double distribution of the company's 13-product mass market makeup artist cosmetics line. The collection -- which includes lipstick, nail enamel, mascara, eyeshadow, blush and eyeliner, eyebrow and lipliner pencils -- will be on shelves in May in 700 Walgreens doors, bringing the total number of doors in which the brand is sold to 1,800, Malibu-based Professional Makeup Company said. M is currently available at Drug Emporium, Wet Seal/Contempo Casuals, Fred Meyer, Meijers and Longs Drug Stores.