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In Brief: Clearasil ad agency

This article was originally published in The Rose Sheet

Executive Summary

Clearasil ad agency: P&G assigns Tatham Euro RSCG to the firm's Clearasil account for North America and Europe, effective immediately. The teen skin care brand previously had been handled by D'Arcy Masius Benton & Bowles. P&G characterized the consolidation of the brands' advertising under one firm as "part of a realignment of our teen skin care business." Currently, Tatham Euro RSCG handles P&G's Head & Shoulders, Vidal Sassoon, Old Spice, and Coast personal care brands in the U.S. and Old Spice in Europe...
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