Marketing in Brief: Nivea
This article was originally published in The Rose Sheet
Executive Summary
Nivea: Skin Renewal Gel body wash contains lactic and citric acid at "non-irritating levels" combined with chamomile extracts to "rejuvenat[e]" and leave skin "radiantly smooth," according to Beiersdorf. The bath and shower gel is scented with citrus and floral notes. Promotions include trial sizes and a $2 mail-in refund offer. Nivea Skin Renewal Gel will ship to mass market doors in April and retail for $4.99...