Versace Baby Blue Jeans, Baby Rose Jeans scents target children aged 4-14.
This article was originally published in The Rose Sheet
Executive Summary
GIANNI VERSACE BABY ROSE JEANS, BABY BLUE JEANS PRINT ADS break in May. The ads, which feature the children of designer Gianni Versace's sister, Donatella Versace, will appear in fashion magazines including Elle and Allure, according to Gianni Versace Profumi USA. Targeted to the 4-14 age group, the fragrances launched in Saks Fifth Avenue stores and Gianni Versace boutiques in March.