Colgate-Palmolive, P&G extend soap franchises to include body washes.
This article was originally published in The Rose Sheet
COLGATE-PALMOLIVE SUPPORTING SOFTSOAP ANTIBACTERIAL BODY WASH WITH $12 MIL. in ads on an annualized basis, the largest allocation of advertising funds for a Softsoap brand product "ever," the personal care products manufacturer said. A TV and print campaign to kick off the launch of Colgate's antibacterial body wash will break in June. Promotions will include "Try-Me-Free" mail-in refunds worth $2.99. Young and Rubicam in New York developed the campaign.
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