Dep to increase ad spend for Dep, L.A. Looks hairstyling lines under Chapter 11 plan.
This article was originally published in The Rose Sheet
Executive Summary
DEP LOOKING TO "HIGHER THAN NORMAL" AD SPEND FOR KEY BRANDS IN FY 1997 in an effort to "stabilize and re-invigorate" its business, according to an April 1 Chapter 11 bankruptcy filing submitted to the federal Bankruptcy Court in Wilmington, Del. The filing also states that Dep is considering more targeted marketing plans for its less successful products as well as the introduction of line extensions and price increases as part of the company's reorganization plan submitted to creditors, lenders and the court.