Dial introducing Kþyþ hair care, Nature's Accents skin care lines.
This article was originally published in The Rose Sheet
DIAL POSITIONING KþYþ AS PREMIUM-PRICED HAIR CARE LINE with cost approximately 35% above the company's mainstay Breck brand, Dial said. Formulated with plant and flower extracts and aromatherapy-based fragrances, Kþyþ is "modeled after expensive salon lines," and is targeted to Baby Boomers, the company said. The 12-item line includes three products in each of four categories -- shampoos, hair and body shampoos, conditioners and fixatives. The line is available now on the mass market.
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