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In Brief: P&G

This article was originally published in The Rose Sheet

Executive Summary

P&G: North America VP and General Manager of Cosmetics and Fragrance Products-U.S. Charles Busta, who was primarily responsible for the company's Cover Girl brand, will not be replaced, P&G said. Busta is leaving P&G to go to Revlon as an exec VP for Revlon's non-cosmetic beauty business, which includes hair care and deodorant, P&G said. P&G Cover Girl Marketing Director Anne Martin, who worked under Busta, will now report directly to VP and General Manager, Cosmetics and Fragrance Worldwide Beth Kaplan. Busta joined P&G in 1989 when the company acquired Noxell. He served in the Noxell division until 1994, when he moved to VP and general manager, Cosmetics and Fragrance-Procter & Gamble USA. He was promoted to his most recent post in 1995...

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