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Marketing in Brief: Smith & Vandiver

This article was originally published in The Rose Sheet

Executive Summary

Smith & Vandiver: Back to Basics Bathing Crystals are formulated with Pacific sea salts to soften and scent the skin while helping bath water retain its heat longer, the firm stated. The crystals are available in nine fragrances and colors, including jade green Rain Drops, aqua Seashore and fuschia Razzleberry. Available now in the mass market, each 12 oz. bag is priced at $6. Also from Smith & Vandiver, Back to Basics Bubble Buddies single-use packettes are filled with moisturizing body gel for the bath or shower. Bubble Buddies are available now in six scents, including Fresh Peach, Razzleberry and Seashore for a suggested 75 [cents]...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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