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Marketing in Brief: Estee Lauder

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder: Expanding Creme de la Mer with new skin care products in 1997. The brand currently consists of one product -- an organic facial creme -- available in six Saks Fifth Avenue and five Neiman Marcus doors. Creme de la Mer employs a water-in-oil emulsion that traps minerals, vitamins and amino acids from sea kelp inside the lipid layer of the skin to moisturize, "soothe, calm and balance," Lauder said. Calcium, magnesium, iron, vitamins C, D, E and B12, and citrus, eucalyptus and sunflower extracts work with the sea kelp to "energize" the skin, according to the company. Lauder acquired the brand from Max Huber in 1994. At that time, the creme was marketed primarily at I. Magnin. Available now, a 2 oz. creme (a 3-4 month supply) is priced at $155...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review




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