BeautiControl Vintage women's scent launch slated for fall.
This article was originally published in The Rose Sheet
Executive Summary
BEAUTICONTROL FRAGRANCE FORECAST INCLUDES SHEER RAIN, a "fresh, clean" women's fragrance that captures the essence of a "rain-washed day," Carrollton, Tex.-based BeautiControl Cosmetics said. Available now, the scent is marketed through the direct seller's 40,000 North American sales representatives. BeautiControl launched the eau de toilette spray with ancillary products including a lotion, soap and an aromatic candle. BeautiControl said it anticipates that Sheer Rain will generate $2.24 mil. in sales in its first year.