Marketing in Brief: Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder: "Opposites Attract" color collection for lips, nails and eyes "complements this season's ubiquitous black-and-white fashions," according to Estee Lauder. The lipcolors can be "worn alone, blended with each other or combined with more traditional lipcolors for a shimmery effect," the firm said. The two-in-one Eyeliner/Browcolor in Black/White has three applicators: a fine brush to apply wet eyeliner, a sponge tip for softer shading and a brush to comb through brows. Perfect Sheer Effect lipstick comes in Whisper White, White Light and Midnight; Frozen Color lipstick is available in Snow White; and Perfect Finish Nail Lacquer comes in Ice and Midnight in promotional sizes. Available in August, the lipsticks will cost $15 each; the nail polish, $5; and the eyeliner will sell for a suggested $25...