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Marketing in Brief: Lancaster Group

This article was originally published in The Rose Sheet

Executive Summary

Lancaster Group: Monteil Activance Energy Concentrate for Eyes "minimizes fine lines, puffiness and dark undereye circles," according to the Coty division. The "lightweight" gel employs Lancaster's Oxygen Serum Transport system, which "delivers oxygen to the skin, restoring its resiliency and ability to hold moisture," Lancaster said. To defend against environmental hazards, the eye gel contains the firm's Complex Proactif, a combination of amino acids and peptides that "builds up the skin's natural resistance to air-borne factors," and vitamin E and stone root to "defend against cell damage," the firm said. Rainforest Complex with passion flower guava and pawpaw fruit botanicals "leav[es] skin looking smoother, firmer, and energized." Available in August, the 15 ml concentrate is priced at $29...
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