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Parfums Rochas Fleur d'eau making a splash in the U.S. in July.

This article was originally published in The Rose Sheet

Executive Summary

PARFUMS ROCHAS FLEUR D'EAU "YOUTHFUL" WOMEN'S SCENT BOWING IN U.S. in July in 300-400 department store doors including Macy's, Dayton/Hudson, Marshall Field's, Rich's/Lazarus and Burdines, according to Parfums Rochas' U.S. distributor Jean Patou. The company is also considering expanding distribution of the fragrance into Dillard's later in the year. The "limpid, transparent [and] very immediate" fragrance launched in Europe in April.



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