Marketing in Brief: Sesame Street
This article was originally published in The Rose Sheet
Executive Summary
Sesame Street: Bathtime Playables Kits is a line of bath and soap products that have "play value that helps make bath time fun for kids," Minnetonka Brands said. The kits include Finger Paint Bubble Bath; a 2.5 oz. Moldable Soap with three cookie cutters; three Soap Crayons and a colored washcloth eraser; and Bubble Bath Blowing Bubbles. Shipping May 28, the kits are targeted to children aged 2-8 and will range in price from $3.99-$4.69...