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Pfizer's first ad campaign for Bain de Soleil skin care line includes print, TV, radio.

This article was originally published in The Rose Sheet

Executive Summary

PFIZER BACKING BAIN DE SOLEIL WITH PRINT, TV, RADIO ADS, the company said. Print ads picturing a woman dressed like a mermaid at the beach and tagged, "So there! Sun" are running in June and July magazines including Elle, Glamour, Cosmopolitan and In Style. An eight-week TV and radio campaign featuring the same image and tagline broke May 13. The ad agency is New York City-based HMC Consumer.

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