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In Brief: P&G Oil of Olay

This article was originally published in The Rose Sheet

Executive Summary

P&G Oil of Olay: Ad/promo spend for the company's Oil of Olay moisturizing body wash totaled $80 mil. for the past two fiscal years; sales for the product reached $130 mil. in the two years, according to information disclosed in a Procter & Gamble trademark infringement lawsuit filed May 29 against Columbus, Ga.-based Cosmyl, Inc. in Cincinnati Federal court. In the suit, P&G claimed that "taken together," the "design, color and graphics" of Cosmyl's Spa Professional moisturizing body wash "convey the same overall impression" as the Oil of Olay package and "blur and erode" the P&G trade dress. In the suit, P&G asks the court to enjoin Cosmyl from using, selling, distributing or promoting its body wash; to require the recall and destruction of all product materials and to pay P&G all profits assumed as well as compensation...
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