Aramis sibling rivalry: tommy girl sidling up to brother tommy Oct. 6.
This article was originally published in The Rose Sheet
Executive Summary
ARAMIS SIBLING RIVALRY: TOMMY GIRL WOMEN'S SCENT SIDLING UP to brother tommy at 800 department store doors Oct. 6, the Estee Lauder division said. The "effervescent floral" women's fragrance, a follow-up to Aramis' May 1995 "effervescent woody" men's scent tommy ("The Rose Sheet" Jan. 30, 1995, p. 7), will roll out to an additional 400 doors in the spring. The debut of tommy girl coincides with designer Tommy Hilfiger's move into women's fashion.