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Dermatologist/marketing alliances to develop more "reliable" cosmetics clientele suggested.

This article was originally published in The Rose Sheet

Executive Summary

DERMATOLOGIST CONSULTATION AT COUNTERS TO CULTIVATE "RELIABLE" CLIENTELE SUGGESTED by A.K. Cosmetics President Albert Pierce, MD, at a treatment cosmetics seminar held during the HBA '96 Global Expo in New York City June 5. Pierce proposed that by "utilizing the diagnostic and treatment capabilities of the physician" to support cosmetics sales forces, companies "develop a reliable clientele" as well as "durable programs and results."
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