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Marketing in Brief: KMS Research

This article was originally published in The Rose Sheet

Executive Summary

KMS Research: KMS Flat Out Relaxing Balm "naturally softens, straightens and controls curl and frizz for optimum shine and manageability," the Redding, Calif.-based firm said. The finishing product is formulated with chamomile for sheen and luster; the "medicinal herb" rosemary; lemongrass to promote "healthy shine"; sea kelp to protect and moisturize hair; and nettle, which "stimulates the scalp," KMS said. Available now in salons carrying KMS products, a 6 oz. stand-up tube carries the suggested retail price of $16.95...
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