R.C. International Salon Versions "professional beauty care system" rolling out now.
This article was originally published in The Rose Sheet
Executive Summary
R.C. INTERNATIONAL SALON VERSIONS HAIR CARE POSITIONED AS PROFESSIONAL LINE, according to the Omaha, Neb.-based company. Touted by R.C. International as "a total professional beauty care system designed for every hair type," the mass market line will be sold in salon size packaging "at affordable prices," according to trade material. Shipping now, the line is available in 22 Target stores. The company expects distribution to reach 240 Target doors by the end of the year, R.C. International said.