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Marketing in Brief: Kiss My Face

This article was originally published in The Rose Sheet

Executive Summary

Kiss My Face: "Long lasting" Natural lipsticks are formulated with minerals, botanical oils and vitamins to make lips "dewy soft," according to Kiss My Face promotional material. The line-up of 17 earth tones includes 24 Carrots, OK Coral and Red Alert!. Also available are Super Moisture lip balms with SPF 18 to provide all-weather moisturization, trade material states. The Kiss My Face lipstick and lip balm are both packaged in birch wood cases and are available now on the mass market for $7.95 and $5.95, respectively...
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