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Marketing in Brief: TaUT by Leonard Engelman

This article was originally published in The Rose Sheet

Executive Summary

TaUT by Leonard Engelman: Moisture Intense Therapy is formulated with "super-hydrator" hyaluronic acid to "drench thirsty cells with continual moisture throughout the day," TaUT said. The light, all-weather cream also contains sea kelp extract to provide "instant hydration" and to "enhance moisture retention, while glycerin and NaPCA "prevent water loss," the firm said. Available July 1 in 175 health and beauty supply doors, including Trade Secrets, a 2 oz. jar is priced at $15.95...
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