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Avon's Butterfly teen scent positioned as girl's first fragrance experience.

This article was originally published in The Rose Sheet

Executive Summary

AVON INTRODUCING BUTTERFLY TEEN SCENT IN AUGUST through the direct-sales company's representatives and a toll-free number. The "airy, lighthearted" fragrance was developed in response to requests for a teenage scent and is designed to be "a teen's first fragrance experience," Avon said. The 1 oz. cologne spray will cost $9.95.
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