Avon's Butterfly teen scent positioned as girl's first fragrance experience.
This article was originally published in The Rose Sheet
Executive Summary
AVON INTRODUCING BUTTERFLY TEEN SCENT IN AUGUST through the direct-sales company's representatives and a toll-free number. The "airy, lighthearted" fragrance was developed in response to requests for a teenage scent and is designed to be "a teen's first fragrance experience," Avon said. The 1 oz. cologne spray will cost $9.95.