Marketing in Brief: Fran Wilson Creative Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Fran Wilson Creative Cosmetics: Pastel Mood Nailcolor, which reflects the current popularity of pastel nail polish, targets "women of all ages," the company said. The line's "off-beat hues" include Misty Yellow, Powder Blue, Peachy Pink and Soft Green, Fran Wilson said. The nail enamel joins the company's line of Moodmatcher 12-Hour Lipcolor in mass, variety and drug store doors worldwide and is available in .5 oz. bottles priced at $2.50 each...