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In Brief: Schick, Wilkinson ad agency

This article was originally published in The Rose Sheet

Executive Summary

Schick, Wilkinson ad agency: Warner-Lambert names J. Walter Thompson the advertising agency for the company's shaving brands in Europe, North America, Latin America and Asia. Previously, worldwide responsibility for Schick and Wilkinson had been split between J. Walter Thompson, Ogilvy and Mather, Bates Worldwide and Japan-based Dai-Ichi Kikaku. W-L said that the consolidation would be more cost effective while allowing the company to unify global ad efforts. Media buying responsibilities will remain intact in individual countries, W-L noted...
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