HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Cosmair

This article was originally published in The Rose Sheet

Executive Summary

Cosmair: L'Oreal Excellence Creme Blonde Supreme and Creme Frost permanent hair colorants both are enriched with conditioners to keep hair "soft, silky and healthy" after dying, the company said. Excellence Creme Blonde Supreme is the company's lightest one-step blonding permanent haircolor in a cream form. Available in three shades, Extra Light Ash Blond, Extra Light Natural Blonde and Extra Beige Blonde, Creme Blonde Supreme has a self-timing formula that Cosmair claims "guarantees that the product will stop working in just 30 minutes." The Creme Frost provides highlights to medium brown to light blonde hair, according to L'Oreal, and can be used on permed hair one week after perming. The cream formulas are easier and cleaner to use than liquid coloring, the company said. The products will be available in fall 1996 in chain drug, food, and mass market stores nationwide. Creme Blonde Supreme will retail for $7.49 and Creme Frost will retail for $12.99...
UsernamePublicRestriction

Register

RS003092

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel