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Marketing in Brief: L'Oreal

This article was originally published in The Rose Sheet

Executive Summary

L'Oreal: The Feel is Cosmair's first product in the Studio Line Senses collection. According to the company, Studio Line Senses is "experiential style care" that will "appeal to all your senses by the way the products look, feel and smell....You'll feel like you've experienced something more than just styling your hair." Formulated with guar gum, The Feel improves hair texture, according to Cosmair, and makes hair more manageable and less frizzy. Packaged in a bright red clear bottle, the texturizer will be available in chain drug, food and mass market retailers for $4.49 for an 8 oz. pump...
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